A financial app for online jewelry pawning, it provides jewelry pawn price estimation, door-to-door pawning services, online pawn renewal, and redemption. Additionally, it offers other services such as bill payments, remittances, electronic load purchases, and more.
Led the team in refining user requirements through various user research methods, identified solutions by mapping the customer journey, and applied these insights to the designs. Ensured continuous iteration based on feedback from actual users.